NCS Capital
Coming soonDevelopment funding, publishing advances, milestone-based financing, and selected launch support.
Discover
Featured Studios
Teams already shipping games through NCS subscription services.
Ready for Studio Portal?
One entry for every creator — create a studio, track review, finish activation, or open your dashboard.
Studio services
What a studio can do with NCS
From your first game page to publishing, promotion, analytics, operations, and distribution — choose the capabilities your studio needs and grow from there.
1 NCS Coin = 10 paise equivalent.
Capital
Help selected games move from development toward launch with NCS funding and commercial support.
Publishing
Publish your finished game with NCS and reach players through the NCS distribution ecosystem.
Publish Your Game
AvailableDistribute your final release with NCS through Studio Portal publishing workflows.
- Hero Promotion for the first 7 days when that capability is available
- New build deployments supported after review
- NCS publishing and distribution infrastructure
Pricing
One-time charge starting at 2,000 NCS Coins* per game
Hyper-casual / Lightweight: starting at 2,000 NCS Coins*
Low-tier GPU: 3,500 NCS Coins*
Mid-tier GPU: 4,500 NCS Coins*
High-tier GPU: 30,000 NCS Coins*/month
New build release: 1,000 NCS Coins
Distribution
Give studios multiple ways to put their games in front of players.
Demo Your Game
AvailableDistribute playable game demos to players and collect feedback through Studio Portal workflows.
- Demo page after successful onboarding and review
- Rolling comments
- Standard engagement metrics
- Respond to player feedback
- Re-deploy builds repeatedly
- No restriction on the number of iterations
- Optional NCS Hype storytelling where configured — not automatic social posting
Pricing
One-time charge starting at 1,000 NCS Coins* per game
Hyper-casual / Lightweight: starting at 1,000 NCS Coins*
Low-tier GPU: 1,500 NCS Coins*
Mid-tier GPU: 2,500 NCS Coins*
High-tier GPU: 10,000 NCS Coins*/month
New build deployment: starting at 100 NCS Coins
Email Distribution List
AvailableReach eligible audience members through the paid NCS Email Distribution List offering in Studio Portal.
- Recipient eligibility and email-sharing consent rules apply.
NCS Experience
Coming soonExtend game distribution to NCS Experience devices — Android, Google TV, and Apple TV.
Pricing
1,000 NCS Coins one-time per game for Android / Google TV enablement
Games are available across supported screen types except TV unless this capability is enabled for the title.
Marketing
Help studios get discovered, build anticipation, and continuously tell their game's story.
Home Hero Promotion
AvailablePromote an eligible game's Hero image or video on the NCS homepage.
- Purchases use NCS Coins in Studio Portal. Game and Hero media eligibility rules apply.
Pricing
Daily promotion: 20 NCS Coins per day, with the durations available in Studio Portal.
Exclusive promotion: 100 NCS Coins per 24-hour slot.
Hype Articles
Coming soonPublish stories around your game — vertical-slice videos, articles, images, videos, 3D showcases, and other promotional content. Studios write and control their own stories.
- Vertical-slice videos, articles, images, videos, and 3D animation/showcases
- Studios write and control their own stories
Pricing
500 NCS Coins/month to enable
20 NCS Coins per published article
Additional 1,000 NCS Coins/month for distribution across studio-specific / Natcorner Studio social channels
Technology
NCS provides the underlying technology that connects games to the platform.
AIR
IncludedUnderlying NCS technology that powers connected game experiences on the platform.
AIR is free and included — not a separate subscription.
DTS
IncludedUnderlying telemetry and data technology that powers NCS analytics.
DTS is not a separate customer subscription. Telemetry flows through the platform to Telemetrics and Studio Portal analytics.
Cloud Game Development Workstations
AvailableDevelop, build, and test your games in the cloud without investing in dedicated development hardware.
Pricing
Shared Workstation
2,500 NCS Coins/hour per user
Pay-as-you-go
Start a cloud development workstation when you need it and pay only for the hours used by each developer.
Dedicated Workstation
4,00,000 NCS Coins/month
Up to 5–6 users at a time
A dedicated cloud development environment for teams that need regular development and build capacity.
Analytics
Let studios understand how their games perform instead of relying on guesswork.
Telemetrics
Coming soonChoose the metrics that matter to your game.
- Select available out-of-the-box metrics when subscribing
Pricing
Out-of-the-box metrics: 50 NCS Coins/month per selected metric
Custom metrics: 200 NCS Coins/month per custom metric when NCS onboards custom game logs
DTS powers the telemetry data layer. DTS itself is not separately subscribed to.
Operations
Keep games healthier after launch and make it easier for studios to respond to player issues.
Incident Management
Coming soonUse NCS incident management to manage issues related to studio-specific games.
- Automatically generate incidents from reported game issues
- Manage incidents with studio/team hierarchy
- Onboard team members
- Hear player feedback
- Respond to customers
- Inform customers about issues and updates
- Track resolution and improve the game through structured feedback
Pricing
1,000 NCS Coins/month
Quality Assurance
Coming soonGet your build tested by NCS QA resources.
Pricing
Starting at 50,000 NCS Coins onwards*. Terms and conditions apply.
Studios do not have to publish their game with NCS to use QA. Final pricing varies based on game review and requirements.
Community
Give every game a place to build an audience and collect meaningful player engagement.
Community and Partner Games
IncludedActivate the paid Studio services that fit your goals while keeping each capability's access and eligibility rules clear.
- Community Games are published by studios that have not activated a qualifying paid Studio service.
- Partner Games are published by studios with at least one active qualifying paid Studio service.
- Partner positioning does not automatically unlock every paid capability; each service keeps its own access and eligibility rules.
Game / Wishlist Page
LiveCreate an upcoming game page quickly with wishlist, like, dislike, share, comments, favourite, rating, and engagement metrics.
- Wishlist, like, dislike, share, comments, favourite, rating, and engagement metrics
- Free for any game
- Game page onboarding takes less than 10 minutes when all assets are ready
- Goes live after successful onboarding and review in Studio Portal
- Engagement metrics can be tracked in Studio Portal
Studio Page
Coming soonCreate a public studio page to explain who you are, describe the type of games you make, and tell your own story — no filters, no reviews.
- Control your studio presentation and narrative
- No filters. No reviews.
- Draft → Review → Go Live
Pricing
500 NCS Coins one-time
Commercial expertise
Help studios turn their games and IP into additional commercial opportunities across the NCS ecosystem.
Merchandise
Coming soonUse NCS Merchandise infrastructure to market studio collectibles.
- The studio owns its inventory and distribution
- NCS provides the store and marketing infrastructure
Pricing
1,000 NCS Coins/month
NCS does not own the studio's merchandise inventory.
Commercial / revenue visibility
IncludedWhere available, Studio Portal surfaces revenue and commercial reporting for your games.
Not a separate paid product — supporting capability within Studio Portal where implemented.
Choose what your studio needs
Start with one capability and expand as your game grows. Publishing with NCS is not required for every service — QA, for example, is available independently.
- Game page
- Demo
- Hype
- Publishing
- Analytics
- Operations
- Merchandise
* Final pricing depends on game complexity, infrastructure tier, commercial review, and other assessment factors.
Commercial model
How studios earn
NCS gives studios multiple independent revenue streams — and a single game can generate more than one at the same time.
Your game. Your audience. Your revenue.
One game. Multiple ways to earn. In-App Purchase Revenue, Gamer Session Revenue, and Advertising Revenue are separate streams. They are not mutually exclusive — a session can produce Gamer Session Revenue and Advertising Revenue together, while In-App Purchase Revenue can arrive independently.
- In-App Purchase Revenue
- Gamer Session Revenue
- Advertising Revenue
Do not choose between these streams. Stack them when your game supports them.
100% of IAP revenue
When a player makes an in-app purchase, the studio keeps 100% of that IAP revenue. NCS takes 0% of IAP revenue itself.
Revenue stream
In-App Purchases
Condition
IAP revenue
Period
All periods
Share
NCS 0%Studio 100%
Gamer Session Revenue
Gamer Session Revenue is earned when a gamer pays to play based on session time. Example: 10 NCS Coins per minute for 10 minutes = 100 NCS Coins Gamer Session Revenue. That amount is not Advertising Revenue — advertising is calculated separately. "Ads included" / "Ads NOT included" only changes the Gamer Session Revenue split.
Revenue stream
Gamer Session Revenue
Condition
Ads NOT included
Period
First 2 months
Share
NCS 65%Studio 35%
Revenue stream
Gamer Session Revenue
Condition
Ads NOT included
Period
After 2 months
Share
NCS 50%Studio 50%
Revenue stream
Gamer Session Revenue
Condition
Ads included
Period
First 2 months
Share
NCS 50%Studio 50%
Revenue stream
Gamer Session Revenue
Condition
Ads included
Period
After 2 months
Share
NCS 40%Studio 60%
Advertising Revenue
Advertising Revenue is completely separate from Gamer Session Revenue. While a gamer plays, ads may generate impressions that produce Advertising Revenue — calculated independently under this table. IAP revenue remains NCS 0% · Studio 100%.
Revenue stream
Advertising Revenue
Condition
Game has IAP + Ads
Period
First 3 months
Share
NCS 60%Studio 40%
Revenue stream
Advertising Revenue
Condition
Game has IAP + Ads
Period
After 3 months
Share
NCS 40%Studio 60%
Revenue stream
Advertising Revenue
Condition
Game has no IAP + Ads
Studios provide periodic declarations confirming the game does not contain In-App Purchases.
Period
First 3 months
Share
NCS 50%Studio 50%
Revenue stream
Advertising Revenue
Condition
Game has no IAP + Ads
Studios provide periodic declarations confirming the game does not contain In-App Purchases.
Period
After 3 months
Share
NCS 40%Studio 60%
One game. Multiple revenue streams.
A gamer plays for 10 minutes. During that same session, ads may also run — and the player may buy in-game content. These remain three separate streams.
- Gamer Session Revenue: 10 minutes × 10 NCS Coins/minute = 100 NCS Coins
- Advertising Revenue: 1,000 ad impressions = 1,000 NCS Coins
- In-App Purchase Revenue: player spends 1,000 NCS Coins on in-game content
Each stream is governed by its own revenue-sharing model. They can apply at the same time.
Illustrative example only — not guaranteed revenue amounts.
Payouts
T+45 days
Revenue payouts are processed every T+45 days from the date the game goes live.
Know what your game earns.
Developer studios receive access by default to the tools that show what a game is earning.
- Studio Dashboard
- Revenue Ledgers
- Standard Metrics
Advertising platforms
Games that use advertising are registered under NCS's advertising account or identity. Applicable platforms may include Google, Meta, and Trophée — depending on the game's monetization setup.
Not every game uses every advertising platform. Trophée is an advertising and monetization technology option — not a separate subscription.